ACTING: Make It Your Business

How to Avoid Mistakes and Achieve Success as a Working Actor

about acting: make it your business...

ACTING: Make It Your Business - 2nd Edition

In ACTING: Make It Your Business - How to Avoid Mistakes and Achieve Success as a Working Actor, Second Edition, award-winning casting director Paul Russell puts the power to land jobs and thrive in any medium—stage, film, television, or the Internet—directly into the hands of the actor.

This blunt and practical guide offers a wealth of advice on auditioning, marketing, and networking, combining traditional techniques with those best suited for the digital age

Well-known actors and powerful agents and managers make cameos throughout, offering newcomers and working professionals alike a clear-eyed, uncensored perspective on survival and advancement within the entertainment industry.

This second edition has been updated and expanded to include the following:

  • New Career Strategies for Screen & Stage
  • Best Digital Audition Techniques for Self-Tape & Live, Online, Video Auditions
  • How To Create a "Professional" In-Home Recording Studio for Auditions with Low-Tech Solutions
  • New Tools to Master Modern Marketing, both Digital and Traditional with Innovation
  • Never Before Published Analyzer Defining Your Brand as an Actor
  • Where's The Best Actor Training: The Industry Approved Schools
  • New & Expanded Actor Emotional Wellness Guides
  • How to Negotiate Contracts Fearlessly
  • Expanded Actor Resources
  • Additional Bi-coastal Talent Agents & Talent Managers Spilling Secrets for Actors Obtaining Representation. Tips for Successful Actor-to-Representation Partnerships
  • More Stars of Screen & Stage Sharing Acting Career Strategies, Manage Success, and Overcome Challenges.
  • Additions Include:

    Selenis Levya

    Kelly AuCoin

    Kate Hamill

    Selenis Leyva

    (Star of Orange is The New Black)

    Kelly AuCoin

    (Star of The Americans, and Billions)

    Kate Hamill

    (Actress-playwright behind the hits Sense and Sensibility, Pride and Prejudice, & Vanity Fair)

    An excellent resource for career actors, beginning and amateur actors, as well as students in Acting I and II, Auditions, and Business of Acting courses, ACTING: Make It Your Business provides readers with invaluable tools to build a successful, long-lasting acting career.

    430 Pages 42 B/W Illustrations

    table of contents...


    Introduction: Cows and Greasepaint—A Journey Begins

    1. Working Actors Speak Out: Candor and the Business

    2. Being an Actor: A Tough Love

    3. Training for the Actor: Tend Your Dreams

    4. The Picture and Résumé: An Actor’s Business Card

    5. Cover Letters and E-mail: Covering Your Assets

    6. Actor Marketing: Set Yourself Apart from the Crowd

    7. Auditions Actors Encounter: Are Your Auditions Safe?

    8. Audition Preparation: Be First, First

    9. Audition Strategies: Leaving a Lasting Impression

    10. Negotiating the Contract: Get It On Paper

    11. Rejection: "Thanks for Coming in..."

    12. Agents and Managers: An Introduction

    13. Agents and Managers: Finding One

    14. Agents and Managers: Keeping One

    15. Exit Lines: Parting Advice; Acknowledgments; Appendix; Index; About the Author

    what readers are saying...

    "Humorous and witty...

    Actors everywhere who are trying to succeed in the business, young or old, on stage or on camera, anywhere in the world, take note:

    This is your roadmap!"

    -- Bernard Telsey, Casting Director, CSA
    (NBC's This Is Us, Hamilton, The Greatest Showman)


    "All the right questions asked & answered...

    and with a generous portion of good humor!"

    -- Suzanne Ryan, Casting Director, CSA
    (Law & Order,Unforgettable)


    "I love this book!"

    Paul's book tells you what you don't want to hear but really need to know

    Every actor should read this book!"

    -- Diane Riley, Talent Agency Partner
    Harden, Curtis, Kirsten, Riley Agency


    "Paul's book made me proud

    to be a part of this community we call 'show!'"

    -- Karen Ziemba, TONY & Drama Desk Award-Winning Actress


    "Paul Russell's words are not only blunt & accurate

    they zero in on all the questions every actor wants to know but is afraid to ask!"

    -- Ken Melamed, talent agency partner
    Bret Adams, Ltd.


    "For the serious actor trying to make it, not reading this book is a sin.

    I highly recommend it to beginners and veterans alike."

    -- Zach Abromwitz, Actor


    about the author...


    Paul Russell's career as a casting director, director, and former actor spans over forty years. He's worked on projects for major film studios (20th Century Fox, Warner Bros.), television networks (NBC, CBS, HBO), Broadway, and directs at TONY® award-winning theaters.

    As a director featured in American Theatre Magazine Russell worked with legendary playwright John Guare directing the regional premiere of Mr. Guare’s A Free Man of Color. Paul Russell directed the 1st post-Broadway production of MAMMA MIA!

    He teaches master classes at universities including: Elon, Wright State University, Illinois Weslyan University, Rutgers University, Emory & Henry College, and Louisiana State University. Russell taught the business of acting for NYC-Tisch's acting program at The Atlantic Theatre Company. He also teaches online.

    buy the book...

    Paperback or Digital from Publisher.

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    ACTING: Make It Your Business ACTING: Make It Your Business

    "This book is a necessity for any actor,

    young or old, who is in the business or hopes to be in the business. Read it."

    -- RICHARD ROSE, Producing Artistic Director
    Barter Theatre
    (TONY-award recipient for excellence in regional theater)


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